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Stadia profile reveals Chromecast origins, Google’s Star Labs, & ‘next billion gamers’

As Stadia nears its launch next month, the press tour for the game streaming service is ramping up. Wired UK just ran an in-depth Google Stadia profile on the effort that discusses its origins and prototype game development.

Chromecast origins

The Information first reported about “Yeti” in February 2018, and detailed early Google efforts like an Android-based gaming console and Chromecast implementations. Today’s magazine piece more or less confirms how the idea for a game service started with Google’s cheap streaming stick. Engineering head Majd Bakar, who walked through Stadia’s technical aspects at GDC this year, says that Google recognized the lack of gaming content on its first media dongle in 2013.

Star Labs + AI characters

The Wired UK profile takes an interesting look at Star Labs — Stadia’s “prototyping games studio” — led by Erin Hoffman-John. Compared to Stadia Games and Entertainment, it’s “more future-focussed” and hopes to offer new gaming experiences given what’s possible with the cloud.

The games she and her team build are intended to explore what could be possible on the platform. Currently, they are toying with the idea of a dragon world – an immersive wilderness where you find a dragon egg, see it hatch and raise the dragon to recognise your voice. You have to feed and care for it – much like a Pokémon – but can also ride it, fight other players, form groups and guilds, and carve out territory.

Notably, this team’s mission is to reach the “next billion gamers” that could come from the low barrier to playing. Google also has a “next billion users” initiative for developing countries just coming online, and how they’ll have needs much different from the rest of the world.

For example, Star Labs is looking at making smarter non-playable characters (NPCs) that leverage Google’s natural language processing to “respond believably to individual players.” These tools could ultimately reduce development time by making it faster to create levels and populates worlds, thus allowing for more games.

“The AI will create all the little tics and patterns in the dialogue resulting from that kind of background. Ideally, that character would have a simple memory so when you encounter them hours later, they remember conversations they had with you.”

Stadia Controller

Lastly, the Wired UK feature has an interesting shot of what are likely early Stadia Controllers still in packaging.

The full Google Stadia profile is well worth a read and available in Wired UK’s November/December edition. It’s now also available online.

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Avatar for Abner Li Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com